We built this to solve a real problem
Teaching content strategy without the noise
Most platforms overwhelm you with theory. We focus on what actually works when you're building content that ranks and converts.
Started in 2017 with a simple question
Why do content courses focus on everything except what you need when you're staring at a blank Google Doc at 11pm?
We'd worked in agencies, run campaigns for SaaS companies, built editorial calendars for e-commerce brands. The gap between what courses taught and what the job required was massive.
So we started recording the actual process. The keyword research that doesn't waste three hours. The content brief that freelancers can actually use. The optimization that moves rankings without rewriting everything.
What we're trying to do here
Build a platform where you learn by watching someone who's done it hundreds of times show you exactly how they do it.
Real workflows
Screen recordings of actual projects. You see the tools, the decisions, the moments where we backtrack and fix something.
No filler content
Courses run 2-4 hours because that's how long it takes to cover the topic properly. Not padded to hit some arbitrary length.
Updated materials
When Google changes something significant, we update the course. Your access doesn't expire.
Kieran Dalberg
Lead Content Strategist
Ran content operations for a B2B SaaS agency from 2011 to 2018. Managed teams across London, Cape Town, and Auckland. Built the original curriculum after getting asked the same questions by junior strategists for the fifth year running.
Specialized in technical SEO content and conversion-focused editorial planning. Not interested in thought leadership or personal branding, just showing people how the work actually gets done.
Still consults for three clients because it keeps the teaching grounded in current problems rather than old case studies.
How we approach teaching
Start with the end result
Show you the finished piece, then reverse-engineer how we got there. No mystery about where the lesson is heading.
Work through the entire process
From opening the keyword tool to publishing the piece. You see every decision point and why we chose that option.
Include the mistakes
When we pick the wrong keyword cluster or write a heading that doesn't work, we leave it in and explain what tipped us off.
Provide the actual templates
The spreadsheets, the brief formats, the checklists. Everything we use when we're doing client work.
